In the ever-evolving world of fashion, brand identity is crucial. One of the most recognizable elements of a fashion brand is its logo, which serves as a visual representation of its values, history, and aesthetic. When a fashion brand decides to change its logo, it often sparks curiosity and speculation among consumers and industry insiders alike. Burberry, a British luxury fashion house known for its iconic tartan pattern and classic trench coats, recently made headlines when it unveiled a new logo. But why did Burberry change its logo? Let's delve into the reasons behind this decision and explore the evolution of the Burberry logo over the years.
Vintage Burberry logo:
The story of the Burberry logo dates back to the late 19th century when the brand was founded by Thomas Burberry. The original Burberry logo featured the equestrian knight on horseback, which symbolized the brand's association with outdoor activities and the British countryside. This vintage Burberry logo became synonymous with the brand's heritage and tradition, capturing the essence of British luxury.
Burberry Prorsum logo:
In 1999, Burberry underwent a significant rebranding effort under the creative direction of Christopher Bailey. The Burberry Prorsum logo was introduced, featuring a sleek and modern design that reflected the brand's new direction. The word "Prorsum," which means "forward" in Latin, signified Burberry's commitment to innovation and forward-thinking design. This new logo marked a departure from the traditional equestrian knight emblem and signaled a fresh chapter for the brand.
Burberry logo redesign:
Fast forward to 2018, and Burberry once again decided to revamp its logo. The new Burberry logo was unveiled by Riccardo Tisci, Burberry's chief creative officer, who took over the reins from Christopher Bailey in 2018. The redesign featured a more minimalist and contemporary approach, with the brand name spelled out in a bold, sans-serif font. This new logo represented a departure from the ornate and intricate designs of the past, embracing a more streamlined and modern aesthetic.
Burberry equestrian knight logo:
Despite the evolution of the Burberry logo over the years, the equestrian knight emblem remains an integral part of the brand's identity. The equestrian knight logo symbolizes Burberry's heritage and craftsmanship, serving as a reminder of the brand's roots in British culture and tradition. While the equestrian knight may not be as prominently featured in the latest logo designs, its presence is still felt in the brand's DNA.
Daniel Lee Burberry logo:
One of the most notable collaborations in Burberry's history was with designer Daniel Lee, who played a key role in shaping the brand's aesthetic during his tenure as creative director. Daniel Lee's minimalist and modern approach to design influenced the evolution of the Burberry logo, paving the way for the sleek and contemporary look that we see today. His work at Burberry helped solidify the brand's reputation as a leader in the luxury fashion industry.
Burberry equestrian logo:
The equestrian theme has long been a source of inspiration for Burberry, with references to horse riding and outdoor pursuits woven into the brand's DNA. The equestrian logo, featuring the iconic knight on horseback, embodies the spirit of adventure and exploration that is synonymous with the Burberry brand. This emblematic symbol has stood the test of time, remaining a timeless and iconic representation of Burberry's heritage and values.
Burberry logo evolution:
The evolution of the Burberry logo reflects the brand's journey from its humble beginnings as a small outfitter shop to its current status as a global luxury powerhouse. Each iteration of the logo has been a reflection of the brand's changing creative direction, as different designers have left their mark on Burberry's visual identity. From the vintage equestrian knight logo to the modern sans-serif wordmark, the Burberry logo has evolved to stay relevant in an ever-changing fashion landscape.
Why did Burberry rebrand:
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